Ciao, I'm Giuseppe.
A UX/UI designer based in Switzerland. Here's the short version.
Since 2015
The beginning
I started in IT and system support. It gave me a technical base and a lasting curiosity about how digital products work.
Websites
I moved into designing websites and early digital experiences for small businesses and startups.
Real estate and finance
I worked on real estate and finance platforms, contributed to design systems and worked closely with product and engineering.
Automotive and fintech
Leasing and financing experiences designed end to end, along with brand work and internal tools.
Still learning
Bootcamps, hands-on projects, and a growing interest in AI-assisted design and product strategy.
One project, four steps
The research behind the Trade Cockpit, from the first interview to the tested concept.
- 01 / 04
Stakeholder interviews
In-depth interviews with the Remarketing team to understand daily workflows, pain points and tool usage.
- 02 / 04
As-is process mapping
Collaborative workshops to document the exact steps teams follow for each trade type.
- 03 / 04
Data model analysis
An audit of HubSpot properties and spreadsheets to identify the key data points and how they relate across the trade lifecycle.
- 04 / 04
Concept testing
Early wireframes tested with users to validate lifecycle stages, terminology and the layout of the Trade Cockpit.
Skills and tools
- Design
- Product design · UX research · Design systems · Prototyping · Accessibility
- Tools
- Figma · Webflow · Notion · Miro · Maze · Amplitude · Adobe Creative Cloud · Cinema 4D
- AI
- AI-assisted workflows · Prompting · Rapid prototyping
How this site was made
Designed and built with AI agents, on the same design system as Bedly. I set the direction and made every call; the agents wrote the code.
Away from the screen
Exploring Switzerland by motorbike, football and the gym, photography, travel, and time with my family.